Welcome to ShoSoft
No one had built the platform that event venues actually needed, so we made it ourselves.
We’re helping event operators build better businesses.
At ShoSoft, we’re not just software: we’re a new way of running an event business.
One platform
Every event is an opportunity to earn across ticketing, booth sales, inventory, staffing, and more. ShoSoft brings that all into one platform, purpose-built for event operators.
Reduce admin time
We help you streamline operations and maximize revenue. If you’re an established event professional, we’ll help you unlock what’s already there. If you’re a new operator, we’ll offer you a playbook.
Make more money
With ShoSoft, event operators can go beyond space rental, and start making money from every part of their event.
Who we are
We come with over three decades in the event industry.
Wayne Fernandez
General Manager/Owner, Magic Box Event Campus
Wayne has spent over a decade building Magic Box Event Campus into a full-service event business, bringing venue operations, production and exhibitor services under one roof.
- Led events for brands including Adobe, IGN and Sephora
- Expanded the business beyond venue rental into production and event services
- Founded ShoSoft to simplify the work of running venues and events
Lena Tavitian
Design strategist
Lena runs growth at ShoSoft, with a background in design strategy and large-scale operations.
- Leads ShoSoft’s positioning, go-to-market strategy, and brand
- Project manager on the Los Angeles Mayor’s Innovation Team
- Background in design strategy across public- and private-sector work
David Adler
Founder and Chairman, BizBash
David founded BizBash in 2000 and led it as CEO for nearly two decades, building one of the most widely read media brands for event professionals.
- Author of Harnessing Serendipity (2023)
- Has advised the U.S. State Department on protocol and events
- Curator in chief of GatheringPoint.news and Founder of GatheringArchitecture.com
Built by and for event operators
A great foundation but unrealized potential
I began this journey over ten years ago when I took over Magic Box Event Campus in Los Angeles, an event venue with a great foundation but unrealized potential. Early on, I recognized that scaling the business required specialized tools, ones that would allow my team to work more efficiently, while also giving us the systems to turn our venue from simply a space rental into an operation with multiple revenue streams. At the time, there were no softwares built specifically for event venues. So we built our own.
We went from generating hundreds of thousands of dollars a year to the multi-millions.
Through this experience, we learned all the things a venue could do to build a better business: sell tickets and booths, manage internal rental inventory, self-produce events. When I started seeing revenue potential in all these components (rather than in just charging for space rental), Magic Box’s business accelerated.
ShoSoft is the outcome of this experience.
It brings everything we learned about transforming a venue operation into one platform. It’s the tool that enabled us to scale Magic Box, and will also empower other venue operators to do the same. Every feature is built with the goal of helping venues maximize revenue and increase efficiency.
I’m very excited about what we’re building. Join us.
Wayne Fernandez, Founder
Real ShoSoft screen, demo data
Supercharge your event business.
No credit card required
