The ShoSoft Blog
Featured article
How Magic Box Event Campus grew from hundreds of thousands to millions in revenue, with a team of three
Thanks to ShoSoft, Magic Box Event Campus transformed from simply a space rental to a revenue operation
5 min read
Recently published
How to book more corporate holiday parties at your event venue
How to win the October and November rush of holiday party planners, fill the weeknights, and rebook last year's clients.
How to photograph your event venue so it books
A practical shot list and staging guide for venue photos that turn scrollers into tours.
How to write an event venue listing that turns browsers into inquiries
A practical guide to the listing copy on Peerspace, The Knot, and your own site that actually gets clients to reach out.
How to handle alcohol service, permits, and compliance at your event venue
A practical guide to choosing a service model, getting the right permits, and keeping every event legal.
How to choose insurance and manage liability for your event venue
A plain-language guide to the coverage you need, the certificates to collect, and how to move risk off your books.
How to handle event-day problems before they reach the client
An incident-response playbook for the common day-of failures, so your team solves them quietly while the client enjoys the event.
How to turn over your event venue between same-day events
A playbook for fast same-day flips so you can book two events in one day without the second one suffering.
How to build an event run-of-show that keeps event day on track
A practical guide to the minute-by-minute timeline that turns event day from chaos into choreography.
Customer stories
View all
Customer stories
How ShoSoft streamlined event planning for a Kentucky nonprofit
ShoSoft helped Centertech transition from antiquated manual systems to a modern process that saves them hours per month
Customer stories
Green Box cut administrative work by 15 hours a month with event venue management software
A Colorado nonprofit arts organization replaced paper binders, Google Calendar, Outlook, and Dropbox with one platform, and got hours back every week.
Venue management
View all
Venue management
How to raise your event venue rates without losing bookings
When and how to increase your rates, grandfather existing clients, and communicate the change so your calendar stays full.
Venue management
How to calculate the true cost of every event at your venue
A per-event cost model that captures labor, utilities, wear, turnover, and overhead so you know your real margin.
Venue management
How to add catering and food-and-beverage revenue without building a kitchen
Three ways to capture food-and-beverage margin at your venue using partnerships, not a commercial kitchen.
Inside ShoSoft
View all- Real ShoSoft screen, demo data
Inside ShoSoft
Introducing ShoSoft, the all-in-one event venue operating system
There was no software built for event venues. So we built our own, and it’s now available for every event venue.
Inside ShoSoft
What I learned in my first year running an event venue
Five lessons that surprised me, from someone who thought they had it figured out before opening the doors.
Inside ShoSoft
What I learned from 200 venue operators in two days
Actionable takeaways on revenue, operations, and tech from conversations across the industry
Supercharge your event business.
No credit card required
