The ShoSoft Blog
Featured article
How Magic Box Event Campus grew from hundreds of thousands to millions in revenue, with a team of three
Thanks to ShoSoft, Magic Box Event Campus transformed from simply a space rental to a revenue operation
5 min read
Recently published
How to hire and build an on-call event staff bench
A practical guide to recruiting, structuring roles, and keeping a flexible staff pool ready to match your booking calendar.
What independent venues can learn from how hotels manage revenue
Hotels figured out revenue management decades ago, and here is the thinking worth borrowing for a single independent venue.
How to reduce event cancellations and no-shows at your venue
A practical guide to the policies, confirmations, and qualifying that keep booked dates from falling through.
How to sell your event venue for brand activations and pop-up experiences
What agencies need from a brand activation venue, how to price build and strike days, and the paperwork that protects your space.
Why occupancy rate is the wrong number to optimize for
A contrarian case that chasing a full calendar can quietly destroy margin, and what a venue should track instead.
How to onboard an event client after they sign the contract
A guide to the booking-to-event handoff that reduces back-and-forth and makes clients feel taken care of.
How to run an event venue open house that fills your pipeline
A practical guide to planning a group showcase event that turns curious browsers into booked clients.
The hidden operating costs most venue owners underprice
A look at the real costs that never make it into a venue's pricing, and why that gap quietly eats the margin you think you earned.
Customer stories
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Customer stories
How ShoSoft streamlined event planning for a Kentucky nonprofit
ShoSoft helped Centertech transition from antiquated manual systems to a modern process that saves them hours per month
Customer stories
Green Box cut administrative work by 15 hours a month with event venue management software
A Colorado nonprofit arts organization replaced paper binders, Google Calendar, Outlook, and Dropbox with one platform, and got hours back every week.
Venue management
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Venue management
How to get on event planners' preferred venue lists
A practical guide to building planner relationships so they recommend your venue first.
Venue management
How to use Instagram to book more event venue tours
A practical Instagram playbook for venues, from content pillars to the DM-to-tour funnel.
Venue management
How to price your event venue for the holiday season and New Year's Eve
A practical guide to tiered holiday rates, minimums, deposits and hold release dates, so your scarcest dates earn what they are worth.
Inside ShoSoft
View all- Real ShoSoft screen, demo data
Inside ShoSoft
Introducing ShoSoft, the all-in-one event venue operating system
There was no software built for event venues. So we built our own, and it’s now available for every event venue.
Inside ShoSoft
What I learned in my first year running an event venue
Five lessons that surprised me, from someone who thought they had it figured out before opening the doors.
Inside ShoSoft
What I learned from 200 venue operators in two days
Actionable takeaways on revenue, operations, and tech from conversations across the industry
Supercharge your event business.
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