Industry insights
Practical guides and stories for venue operators, collected from the ShoSoft blog.
The shift from space rental to revenue operation: what it actually means
The fastest-growing independent venues stopped selling square footage and started running a revenue operation, and here’s what changes when you make the shift.
5 min read
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What independent venues can learn from how hotels manage revenue
Hotels figured out revenue management decades ago, and here is the thinking worth borrowing for a single independent venue.
Why occupancy rate is the wrong number to optimize for
A contrarian case that chasing a full calendar can quietly destroy margin, and what a venue should track instead.
The hidden operating costs most venue owners underprice
A look at the real costs that never make it into a venue's pricing, and why that gap quietly eats the margin you think you earned.
Why event venues are becoming experience businesses
Clients now judge a venue on the whole arc of working with it, and that changes what an operator has to be good at.
The state of the independent event venue market in 2026
A founder's read on the demand shifts, margin pressure, and technology changes reshaping independent venues this year.
What enterprise venue software gets wrong about independent operators
A founder’s take on why the platforms built for convention centers and hotel chains keep missing the mark for independent venues, and what they should look like instead.
What event venue operators should actually use AI for in 2026
A practical, hype-free take on where AI is already worth using in venue operations, and where it still falls short.
The art of the upsell: how to earn more from every event booking
Five upsell strategies to increase per-event revenue
Why event venues are still running on five tools (and how to fix it)
Using multiple tools is costing event venues in time and money. But there’s a fix.
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