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Founding Venues · 10 spots

Your first year of ShoSoft, free

We're inviting 10 independent venues to run their operations on ShoSoft and tell us what to build next. Use it, give us honest feedback, and your first year is on us.

Takes 3 minutes

An immersive hall at Magic Box Event Campus with projected art on every wall

Founding Venue offer

Month oneProfessional plan
$199
Day 30When you meet the commitments
Refunded
Months 2 to 12
$0

Your first year$0

10 of 10 spots open

Applications close when all 10 spots are filled.

What this is

Magic Box Event CampusBuilt inside Magic Box Event Campus, Los Angeles.

ShoSoft replaces the spreadsheets, calendars and disconnected tools most venues run on: booking, staffing, inventory and invoicing in one place. It was built inside a working venue, Magic Box Event Campus in Los Angeles.

Now we want 10 more venues using it every day and telling us what works and what doesn't. Founding Venues get a year free, hands-on help getting set up, and a direct say in what we build.

What you get

  • We move your data for you

    Send us your spreadsheets, calendars and booking lists. We'll set up your venue and load your upcoming events, so you're running real events in ShoSoft within a week.

  • Wayne Fernandez

    Time with Wayne Fernandez

    A 1:1 session with Wayne, co-founder of ShoSoft and GM of Magic Box Event Campus, on growing your bookings and revenue. Plus a monthly roundtable with the other Founding Venues.

  • Your venue in the spotlight

    We'll feature Founding Venues on shosoft.ai, in Wayne's Run of Show newsletter and on LinkedIn.

    Read Run of Show
  • Priority support

    A direct channel to our team, with replies the same business day.

  • A real say in the roadmap

    Vote on what we build next and get early access to new features before anyone else.

What we ask

For your first 30 days:

  • 7days

    Go live within 7 days.

    Your venue, spaces and confirmed events for the next 60 days set up in ShoSoft. We'll do the heavy lifting.

  • 3days a week

    Use ShoSoft at least 3 days a week.

    Run your real work through it: bookings, staffing, inventory, invoices.

  • 3events

    Run at least 3 events through ShoSoft.

  • 2calls

    Tell us what you think.

    Two 30-minute calls (at kickoff and at day 30), plus a 3-question check-in each week.

That's it. Testimonials and reviews are never required.

How it works

  1. Apply

    Three minutes. Tell us about your venue.

  2. Talk to us

    A 20-minute call to see if it's a fit and show you around.

  3. Get set up

    Sign the Founding Venue agreement and pay your first month. We move your data and get you live within a week.

  4. Run your venue

    Use ShoSoft for 30 days and share feedback.

  5. Your year is free

    We refund your first month at day 30, and the rest of the year is on us.

Who it's for

A good fit if you:

  • run an independent venue: conference center, creative or multi-use space, performing arts venue, community center
  • host anywhere from 20 to 300 events a year
  • run things on spreadsheets, shared calendars or a patchwork of tools
  • have 1 to 6 people handling events and operations

Probably not a fit if you:are mainly a restaurant or bar, or most of your events are food-and-beverage driven

A crowd posing for a group photo at Magic Box Event Campus

ShoSoft saves me 15 hours a week. Having everything in one place has completely changed how we work.

Kelly MonaghanEvent Director, Magic Box Event CampusBuilt at Magic Box Event Campus, the LA venue behind events for National Geographic, Adidas and Entertainment Weekly.

Frequently asked questions

Applications close when all 10 spots are filled.

Apply for a spot
  • Paying up front shows you're committed, and that's what we need from Founding Venues. If you meet the participation commitments, we refund the $199 at day 30, and months 2 to 12 are free. If you don't, you've paid for one month and can cancel or keep going at the regular price.

  • Doing real work in it: creating or updating events, assigning staff or inventory, sending quotes or invoices. Logging in alone doesn't count. You'll see your own activity, and we'll check in weekly so there are no surprises at day 30.

  • Your plan continues at the founding rate unless you cancel. We'll remind you before you're charged, and you can cancel any time from your account settings.

  • Tell us. Things happen during busy seasons. We care about genuine use and honest feedback, not perfect attendance.

  • Most venues are running real events within a week. We do the data move for you: send us your spreadsheets, calendar and booking list, and we'll set everything up.

  • It's yours. You can export it at any time.

  • No. We'd love to hear what you think, but your free year never depends on saying something nice.

  • We set up every Founding Venue by hand and talk to each one weekly. Ten is how many we can do well.

Ten venues. One year free. A real say in what we build.

Takes 3 minutes. We'll get back to you within 1 business day.

A seated audience facing a lit stage at Magic Box Event CampusA film crew and guests at a bright orange activation setGuests walking through a colorful Makers Studio brand activationA crowd at a night event outside a building lit with a projected messageGuests lining up under rainbow arches at an outdoor activation
A projection-mapped street art exhibition floor at Magic Box Event CampusGuests photographing a corridor of glowing art screensProjection-mapped pillars across the exhibition floor at Magic Box Event CampusVisitors at the ShoSoft booth on a trade show floor